Monthly Archives: December 2013

‘Tis the Holidays once more . . .

‘Tis the Holidays once more. Here’s wishing everyone a Merry Yuletide! May you all have blesséd and prosperous days not only from Thanksgiving through Twelfth Night, but through all the year!

As I mentioned in last week’s blog, the workflow of 2014 will include marketing and PR efforts. So when I pulled up my blog folder today, I chanced to look back on some old marketing tools I learned about in 2012 and 2013. Below you will find my social profile, I also have decided to include here the vision statement of the 1718 project.

A Social Profile

Jerry (aka Jon) Laiche is a retired teacher whose retirement job is a writer of history.  A native of New Orleans, he currently lives with his wife at Cardinal’s Creek, a ten acre forest 30 miles north of New Orleans’ Lake Pontchartrain.  Current projects include a culinary history of colonial New Orleans, The Petticoat Rebellion; a retelling of the history of the founding of the city, 1718: A TriCentennial Memo. He blogs at https://1718neworleans2018.wordpress.com.  He is still trying to figure out exactly what Social Media is, He communicates in the New Media all the time, every day in fact; but hardly anyone ever communicates in return. This strikes him as very unsocial of something claiming to be called Social Media. So he writes about himself a lot in the third person.

The Vision of the 1718 Project.

  1. the composition of a Culinary History of colonial New Orleans and Louisiana:
  2. a retelling of the history of the founding of New Orleans (and Louisiana):
  3. workshop seminars for Social Studies teachers throughout New Orleans and Louisiana,(and perhaps the nation)
  4. creation of classroom materials (including digital resources) for the New Orleans Tricentennial.
  5. school and public tours of relevant historical sites,
  6. public and private library activities, and possibly (e) coordination of appropriate museum exhibits.

The 1718 Project is designed (like the New Media within which it rests) to be a collaborative project and as such welcomes contributions from other historians, writers, and anyone who loves this great city and its stupendous potential.

So as Beth and I put the finishing touches on Volume 1 of The Petticoat Rebellion, it is a good time for you my dear readers to reflect not only on the holidays but also on what can your contributions be to the New Orleans tricentennial.

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DO YOU KNOW WHAT IT MEANS TO MISS NEW ORLEANS…

 http://1718neworleans.com

(with apologies to Louis Armstrong.)

Today, this month, and for all of 2014 and beyond, I enter the world of marketing and PR. An unsavory notion at best for most writers, I am no exception. I love to write, I love to tell my story, I hope people will read it and possibly buy it . But since I cannot afford to have anyone help me sell the book, and sell the 1718 project, I must do these things myself.

please buy

What we would like to do !!!

So, all the marketing books say that the first thing I should do is identify my target audience. Hello target audience! I have no idea if anybody even reads this blog, but I’m going to talk to you anyway. What are some of the characteristics of my imaginary target audience?

First, one who would read my book/ buy my book has to love New Orleans.

Next, they have to be excited about the upcoming 300th anniversary of the founding of this great city.

Also, they have to love the cooking and culinary heritage of this great city.

Next, they have to love the history of the Crescent City.

I would think they would also be regular visitors to the French Quarter,

as well as to the various museums in and around New Orleans,

they would be regular participants in the cultural events that happen almost daily in the city that care forgot.

They would/could be educators who teach about any of the above in and around Louisiana (and even beyond)

So, dear reader, are you or do know anyone who fits any of these above categories?

http://1718neworleans.com

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What Is The Point of A Blog?

Have you ever gotten up in the morning wondering what the hell you were going to blog about this week? This happens to me quite often. Last Monday I was in this situation, And I opened up my inbox in Mail to see what was new and, low and behold, good old Catherine Ryan Howard had answered my question.

 

What Is The Point of A Blog?.

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The Petticoat Rebellion, Vol.1 on the horizon

The beginning of December 2013. This is the first of the last blogs of the year. Perhaps two more will happen. 2014 will be the year the 1718 Project starts marketing itself. That process begins with a marketing plan which will evolve and be implemented.  1718 already has a blog – hopefully you’re reading it (https://1718neworleans2018.wordpress.com) right now. 1718 already has a web site  (http://1718neworleans.com) not just an author page but a fully fledged site. It is already tied in with LinkedIn ( http://www.linkedin.com/company/the-louisiana-history-company) and Twitter (which I don’t use because Twitter is just silly). There is already a Facebook page (https://www.facebook.com/pages/New-Orleans-Tri-Centennial/170804986263088) for the tricentennial of the city of New Orleans.

I think there’s going to be a change in my outlook and approach to this whole project. It occurred to me that this blog and all the rest of the stuff always seems to center around me. Selfishness is something I’ve been battling against since I was a young man. Maybe this marketing opportunity will let me grow a bit and see beyond to what you want. What you the customer, you the reader, you the celebrant of the 2018 Tricentennial, desire to gain.

Volume one of the Petticoat Rebellion, (the 1720s and 1730s) is in the final pre-publication phases. The plan is to have Volume One on iBooks and Kindle as well as the 1718 Project website as a final free version by Mardi Gras, 2014. We truly hope that you find this volume both interesting and useful as well as entertaining.

 

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